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Privacy policy

This Privacy Policy describes how George Townley ("we", "us", or "our") collects, uses, and shares your personal information when you visit or make a purchase from our store (the "Services").

Collecting Personal Information

When you visit our website, we collect certain information about your device, your interaction with the site, and details needed to process your purchases. We may also collect additional information if you contact us for customer support.

We collect the following types of personal information:

Device Information

  • Examples: Web browser, IP address, time zone, cookies, pages viewed, and how you interact with the site.
  • Purpose: To load the site accurately for you and to perform analytics on how customers browse and interact with the store.
  • Source: Automatically collected when you access our site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure: Shared with our e-commerce platform provider, Shopify.

Order Information

  • Examples: Name, billing address, shipping address, email address, and phone number.
  • Purpose: To fulfil your order, process payments, arrange shipping, provide order confirmations, and communicate with you.
  • Source: Provided directly by you.
  • Disclosure: Shared with Shopify, our payment processors, and courier partners for delivery purposes. Payment card details are collected and processed directly by our payment processor โ€” we do not receive or store your card number.

Customer Support Information

  • Purpose: To offer assistance and respond to your enquiries.
  • Source: Provided directly by you.

Marketing Information
We use Klaviyo to send marketing emails and newsletters to customers who opt in. If you subscribe, your email address and relevant order or engagement data may be shared with Klaviyo to manage these communications. You can unsubscribe at any time using the link in any marketing email.

Session Recordings and Interaction Data
We use Microsoft Clarity to collect interaction data on our website, such as clicks, scrolling behaviour, mouse movements, and session recordings. This helps us understand how users navigate the site and improve the browsing experience. Clarity is configured to mask certain fields, but session recordings can in some cases capture on-screen content, so please avoid entering sensitive information into any field you wouldn't want recorded. Data is processed and stored by Microsoft in accordance with their privacy practices.

Minors

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with their information, please contact us at georgetownleystore@gmail.com to request its deletion.

Sharing Personal Information

We share your personal information with service providers to help us deliver our Services and fulfil our contracts with you, including:

  • Shopify, our e-commerce platform. You can read more in Shopify's Privacy Policy, and exercise certain rights via the Shopify Privacy Portal.
  • Klaviyo, for email marketing to subscribed customers.
  • Payment processors and courier partners, as described above.

We may also share your information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.

International Data Transfers

Some of our service providers, including Shopify and Klaviyo, are based outside the UK and EEA. Where your personal information is transferred internationally, we rely on appropriate safeguards, such as Standard Contractual Clauses, to ensure it remains protected in line with UK and EU data protection law.

Behavioural Advertising

We use your personal information to provide targeted advertisements or marketing communications we believe may interest you, including through Meta (Facebook), Google, and Bing advertising pixels. For more details on how targeted advertising works, visit the Network Advertising Initiative's educational page.

You can opt out of targeted advertising by:

Alternatively, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal.

Using Personal Information

We use your personal information to:

  • Provide and operate the Services
  • Process your payments
  • Fulfil and ship your orders
  • Communicate with you
  • Screen orders for potential risk or fraud
  • Provide information or advertising in line with your preferences

Lawful Basis

If you are a resident of the UK or EEA, we process your personal information under the following lawful bases:

  • Your consent
  • The performance of a contract between you and us
  • Compliance with our legal obligations
  • To protect your vital interests
  • For our legitimate interests (which do not override your fundamental rights and freedoms)

Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, unless otherwise required by law. When you place an order, we will keep your order information for our records unless you request its deletion.

Your Rights

If you are a resident of the UK or EEA, you have the right to access, correct, update, or delete your personal information. To exercise these rights, please contact us at georgetownleystore@gmail.com.

If you would like to make a complaint, you may do so to your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO) at https://www.ico.org.uk.

Cookies

We use cookies to provide essential site functionality, analyse site performance, and deliver relevant advertising. Essential cookies are required for the site to function; non-essential cookies (such as analytics and advertising cookies) are only set with your consent, which you can manage through our cookie banner or your browser settings at any time.

For more detailed information about the cookies we use, please refer to Shopify's Cookie Policy.

Do Not Track

Please note that we do not alter our data collection and usage practices when we detect a "Do Not Track" signal from your browser.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. Updates will be posted on this page with a revised "Last updated" date.

Contact

Should you have any questions about this Privacy Policy or wish to exercise any of your data protection rights, please contact us at:

Email: hello@georgetownleystore.com
Address: London, United Kingdom